Hayden Maskell is a copywriter specialising in brand strategy, voice and story development. He lives in Aotearoa New Zealand and works with brands around the world.
Currently taking bookings for 2023.
Contact
business@haydenmaskell.com
Phone: +64 21 560 305
Clients
Alba Tequila
Baron Hasselhoff Chocolate
Brix & Co.
Brooks Wine
Cape Mentelle Vineyards
Chartered Accountants ANZ
Château Malartic-Lagravière
Cloudy Bay Wines
Done By Nine
Dry River Wines
Faisandier Group
Flight Coffee
Foley Wines
Honest Rum
Joiy Wines
LVMH Moët Hennessy Louis Vuitton
On Giants’ Shoulders
Tākina Events
Te Papa Tongarewa
The Hunting Lodge
The Runholder
Wairarapa Wine
Willis Lane
Partnerships
Goodeye Design
Daughter & Son
Eighty One
Werk Agency
5forests
Medium Rare Content
︎ ︎ ︎
I am a copywriter
who helps brands
(like yours)
make money.
who helps brands
(like yours)
make money.
Packaging & storytelling
Baron Hasselhoff’s
Delicious products deserve delicious stories. For Baron Hasselhoff chocolate, that means creating a new mini-sode to show the genesis of the Baron’s newest chocolate.
Created in partnership with the multi-talented Alice Lloyd.
︎︎︎ Buy Me
/ copywriting / tone of voice / branding / storytelling
Baron Hasselhoff’s
Delicious products deserve delicious stories. For Baron Hasselhoff chocolate, that means creating a new mini-sode to show the genesis of the Baron’s newest chocolate.
Created in partnership with the multi-talented Alice Lloyd.
︎︎︎ Buy Me
/ copywriting / tone of voice / branding / storytelling
Brand story book
Cloudy Bay Wines
Cloudy Bay wanted a bible: a single source of truth. They also wanted people to read it. This meant digging into the stories of the winery that put New Zealand wines on the map, and then telling these stories with a fresh, distinct tone of voice.
︎︎︎ Visit Cloudy Bay
/ creative concept / copywriting / tone of voice / branding / storytelling
Cloudy Bay Wines
Cloudy Bay wanted a bible: a single source of truth. They also wanted people to read it. This meant digging into the stories of the winery that put New Zealand wines on the map, and then telling these stories with a fresh, distinct tone of voice.
︎︎︎ Visit Cloudy Bay
/ creative concept / copywriting / tone of voice / branding / storytelling
Branding & strategy
Willis Lane
The task: create a distinct voice & character for Willis Lane, Wellington’s new underground food & entertainment offering. Then, create a branding strategy to build excitement for the big opening.
Developed alongside Andy Hockey at Werk Agency.
︎︎︎ Go Underground
/ copywriting / tone of voice / branding / storytelling
Willis Lane
The task: create a distinct voice & character for Willis Lane, Wellington’s new underground food & entertainment offering. Then, create a branding strategy to build excitement for the big opening.
Developed alongside Andy Hockey at Werk Agency.
︎︎︎ Go Underground
/ copywriting / tone of voice / branding / storytelling
Website copy
Cloudy Bay Wines
A total rewrite of the Cloudy Bay website.
︎︎︎ Learn more
/ website copywriting / tone of voice / SEO copywriting
Cloudy Bay Wines
A total rewrite of the Cloudy Bay website.
︎︎︎ Learn more
/ website copywriting / tone of voice / SEO copywriting
Currently taking bookings for 2023.
Contact
business@haydenmaskell.com
Phone: +64 21 560 305