Branding & strategy
Willis Lane
The task: create a distinct voice & character for Willis Lane, Wellington’s new underground food & entertainment offering. Then, create a branding strategy to build excitement for the big opening.
Developed alongside Andy Hockey at Werk Agency.
︎︎︎ Go Underground
/ copywriting / tone of voice / branding / storytelling
Willis Lane
The task: create a distinct voice & character for Willis Lane, Wellington’s new underground food & entertainment offering. Then, create a branding strategy to build excitement for the big opening.
Developed alongside Andy Hockey at Werk Agency.
︎︎︎ Go Underground
/ copywriting / tone of voice / branding / storytelling

