Hayden Maskell is a copywriter specialising in brand strategy, voice and story development. He lives in Aotearoa New Zealand and works with brands around the world. 

Currently taking bookings for 2023.

Contact
business@haydenmaskell.com
Phone: +64 21 560 305

Clients
Alba Tequila
Baron Hasselhoff Chocolate
Brix & Co.
Brooks Wine
Cape Mentelle Vineyards
Chartered Accountants ANZ
Château Malartic-Lagravière
Cloudy Bay Wines
Done By Nine
Dry River Wines
Faisandier Group
Flight Coffee
Foley Wines
Honest Rum
Joiy Wines
LVMH Moët Hennessy Louis Vuitton
On Giants’ Shoulders
Tākina Events
Te Papa Tongarewa
The Hunting Lodge
The Runholder
Wairarapa Wine
Willis Lane

Partnerships
Goodeye Design
Daughter & Son
Eighty One
Werk Agency
5forests
Medium Rare Content

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Brand story book
Cloudy Bay Wines

Cloudy Bay wanted a bible: a single source of truth. They also wanted people to read it. This meant digging into the stories of the winery that put New Zealand wines on the map, and then telling these stories with a fresh, distinct tone of voice. 

︎︎︎ Visit Cloudy Bay

/ creative concept / copywriting / tone of voice / branding / storytelling



Hayden Maskell is a copywriter specialising in brand strategy, voice and story development. He lives in Aotearoa New Zealand and works with brands around the world.

Currently taking bookings for 2023.

Contact
business@haydenmaskell.com
Phone: +64 21 560 305