Brand story book
Cloudy Bay Wines
Cloudy Bay wanted a bible: a single source of truth. They also wanted people to read it. This meant digging into the stories of the winery that put New Zealand wines on the map, and then telling these stories with a fresh, distinct tone of voice.
︎︎︎ Visit Cloudy Bay
/ creative concept / copywriting / tone of voice / branding / storytelling
Cloudy Bay Wines
Cloudy Bay wanted a bible: a single source of truth. They also wanted people to read it. This meant digging into the stories of the winery that put New Zealand wines on the map, and then telling these stories with a fresh, distinct tone of voice.
︎︎︎ Visit Cloudy Bay
/ creative concept / copywriting / tone of voice / branding / storytelling

